- Trusted PPC Partner
#1 PPC Agency
for Real Estate Investors
for High-Quality Motivated Seller Leads
As the Real Estate Investor SEO Guy, I believe there’s no better way to find high-quality motivated seller leads than through the power of PPC. Why? Because motivated sellers who are actively searching for solutions online are the most serious and ready-to-sell leads you can get and PPC positions your business directly in front of them.
Get Your Free PPC Audit
- Why PPC?
Why Use PPC
as a Real Estate Investor?
PPC is the fastest lead source because it puts your business in front of motivated sellers immediately, without waiting months for rankings to climb. With paid ads, you can target the exact keywords and locations you want, generating seller calls and form submissions the same day you launch a campaign. Unlike SEO, where results build slowly over time, PPC gives you instant visibility and control over your pipeline. Plus, you can scale up or down depending on your goals and budget, making it one of the most flexible and predictable ways to generate motivated seller leads.
- What Services We Offer
How We Use PPC to Get Motivated Sellers
1. Market and Keyword Research
- We analyze your specific market and competition.
- Identify high-value, motivated seller keywords (e.g., “sell my house fast [city]”).
- Focus only on quality keywords so you’re paying for quality clicks.
2. Campaign Audit and Foundation Setup
- Full audit of your existing PPC campaign.
- Fix technical issues like conversion tracking, bidding strategies, and ad structure.
3. PPC Optimization
- Optimize and copy for maximum conversions
- Create or enhance local ad copy targeting city-specific areas and keywords
- Add conversion-focused content to guide sellers toward calling or submitting forms.
4. Conversion Rate Optimization (CRO)
- Optimize calls-to-action (CTAs), lead forms, and phone call buttons.
- Improve page layouts for mobile and desktop visitors.
- Ensure every visitor is guided toward becoming a lead.
5. Monthly PPC Maintenance & Optimization
- Regularly publish new ad copy.
- Monito rankings and traffic trends.
- Make ongoing adjustments to campaign, bidding strategies, and ad copy.
6. Transparent Reporting and Lead Tracking
- Monthly SEO reports showing rankings, growth, and leads generated.
- Track lead volume, lead sources, and cost per lead through call tracking and form submission analytics.
- Clear ROI measurement tied directly to motivated seller leads.
Why This Process Works
Each step of our process builds toward one goal: positioning your business as the top solution when motivated sellers in your market search for help online. From foundational setup to continuous growth, our service transforms your website into a consistent, low-cost motivated seller lead engine.
- Reviews
How We Use PPC to Get Motivated Sellers
5 ★
5+ Years
We Help Investors Dominate Their Markets
For over 5 years, we’ve been the secret weapon behind successful investors across the nation. Our data-driven approach and industry expertise have generated consistent monthly deals for our clients.
5+
100%
Client Satisfaction
Proven Track Record
Over 5 years of helping investors achieve consistent, scalable growth through strategic digital marketing.
Industry Expertise
Results-Driven Approach
- FAQ
Got Questions? We Have Answers
What is PPC and how does it help me get motivated seller leads?
Pay-Per-Click advertising, or PPC, is the process of placing your business directly at the top of search engines like Google when motivated sellers search for terms such as “sell my house fast” or “we buy houses in [city].” This matters because you’re able to capture sellers’ attention the moment they’re actively searching for solutions to sell their property.
Unlike outbound strategies like cold calling or direct mail, PPC also brings inbound leads with people who are raising their hand and saying, “I need help now.” The difference is speed: with PPC, you don’t have to wait months to see results. You can launch a campaign and start generating motivated seller leads immediately. Plus, PPC gives you full control over your budget, targeting, and scalability, allowing you to generate a consistent pipeline of high-quality leads as soon as you turn it on.
How long does PPC take to work?
One of the most common questions real estate investors ask is, “How fast can I get leads from PPC?” The honest answer is: almost immediately. As soon as your campaign is launched, your ads start showing up at the top of Google for motivated seller searches, and leads can start coming in the very same day. This makes PPC the fastest and most direct way to generate seller opportunities in any market even if you’re in a smaller city or a large, highly competitive metro area.
Unlike SEO, which can take months to build momentum, PPC works like flipping a switch and allows you to set your budget, target your keywords, and turn on a steady flow of traffic. While you do pay for each click, the trade-off is speed, consistency, and complete control over how many leads you want to generate. With PPC, you don’t have to wait, allowing you to scale your deal flow on demand.
Is PPC better than SEO for real estate leads?
Both PPC (Google Ads) and SEO can generate motivated seller leads, but they work in very different ways. PPC gives you the fastest path to the top of Google allowing your ads to appear almost instantly for the exact seller keywords you want to target. You pay per click, often $50 to $100+ in competitive real estate markets, but the trade-off is immediate visibility and the ability to start generating leads the same day you launch.
SEO, on the other hand, is a longer-term play. It takes months of optimization and content before rankings stick, but once established, those leads come in without ongoing ad spend. That makes SEO extremely cost-efficient over the long run.
If your goal is speed, control, and the ability to scale lead flow on demand, PPC is the smarter investment.
What keywords should my Ads rank for?
Choosing the right keywords is critical for PPC success. As a real estate investor targeting motivated sellers, your ads should focus on the exact phrases sellers are typing into Google when they’re ready to take action. These include:
- “Sell my house fast [city]”
- “We buy houses [city]”
- “Cash home buyers [city]”
- “Sell inherited house [city]”
- “How to sell my house as-is in [city]”
With PPC, you’re able to show your ads directly to motivated sellers at the exact moment they’re searching for these terms. We also leverage long-tail keywords that may have lower volume but often deliver highly qualified leads. A smart keyword strategy ensures you’re not just getting clicks, but actual seller opportunities that turn into deals.
Can I do PPC myself, or should I hire someone?
Technically, yes, you can set up and run Google Ads campaigns on your own. However, PPC is a specialized skill that requires understanding keyword targeting, bidding strategies, ad copywriting, landing page optimization, and constant campaign management. On top of that, costs can add up quickly if campaigns aren’t set up and optimized correctly.
For most real estate investors, their time is better spent talking to sellers and closing deals, not learning PPC full-time. Hiring a professional allows you to leverage proven strategies, avoid wasted ad spend, and generate leads more efficiently. This way, you get results faster while focusing on growing your business.
What’s the cost of PPC compared to other marketing methods?
PPC costs can vary depending on your market, competition, and keywords, but in real estate it’s common to pay $50 to $100+ per click. That might sound expensive, but remember these are highly motivated sellers actively looking to sell their property. With the right campaign setup, those clicks quickly turn into qualified leads and closed deals.
Compared to cold calling or direct mail, PPC is far more efficient because you’re not chasing uninterested homeowners because you’re connecting with people already searching for a solution. And unlike SEO, which takes months to gain traction, PPC gives you immediate visibility and a steady flow of leads as soon as your campaign launches. The cost is tied directly to performance, meaning you can scale your budget up or down depending on how many deals you want to generate.
What kind of content do I need for PPC?
Successful PPC campaigns don’t just rely on ads, they depend on the quality of the landing pages those ads send traffic to. For real estate investors, this means creating content and pages that are designed to convert motivated sellers, such as:
- Location-specific landing pages for each city or neighborhood you buy houses in.
- Clear, persuasive ad-to-page messaging that matches what sellers searched for.
- Testimonials and case studies that build trust and credibility.
- FAQ sections that address common seller concerns directly.
- Specialized landing pages for niche situations like inherited properties, foreclosure, divorce, or selling a house with tenants.
With PPC, the goal isn’t just to get clicks, it’s to turn those clicks into leads. Well-structured landing pages and content make sure motivated sellers don’t just visit your site, but actually pick up the phone or fill out your form.
What’s “Local PPC” and why is it important?
Local PPC focuses on running paid ads in your specific geographic market so your business shows up when motivated sellers in your area search on Google. This is critical for real estate investors because sellers aren’t looking for a national company, they want a local buyer who understands their market and can move quickly.
Local PPC involves:
- Targeting ads by city, ZIP code, or even neighborhood.
- Using location-specific keywords like “sell my house fast [city].”
- Highlighting your local expertise and presence in your ad copy.
- Directing traffic to landing pages tailored to that city or neighborhood.
- Leveraging ad extensions like location and call buttons to make it easy for sellers to reach you.
With local PPC, you don’t waste money on clicks from outside your market. Instead, you focus your budget on the exact sellers you want who are in your area actively searching for someone to buy their house.
What results have you personally seen from PPC?
Speaking from experience, PPC has been one of the fastest and most reliable ways to generate motivated seller leads in my real estate investing business. Compared to cold calling and direct mail, the quality of PPC leads is much stronger as sellers are actively searching for a solution and ready to take action. This makes them more motivated, easier to work with, and more likely to close.
With PPC, I’ve been able to turn campaigns on and start generating leads the very same day. The ability to control budget, target specific cities, and scale up when needed has allowed me to keep a steady flow of opportunities. While the cost per lead is higher than SEO, PPC delivers speed and consistency, making it an essential part of my lead generation strategy.
It’s not theory, I use PPC myself and it continues to produce real deals in my business.
Ready to Dominate
Your Local Market?
Get a free PPC audit and discover exactly how we can help you generate more
qualified seller leads and grow your investment business.
Get Your Free Marketing Audit
dawson@djsinvestment.com
- Business Hours
Monday–Saturday: 8:00 AM — 6:00 PM CST
We help real estate investors dominate their local markets with proven real estate SEO and digital marketing strategies. From search engine optimization to complete branding solutions, we’re your trusted partner for consistent growth and motivated seller leads.
- dawson@djsinvestment.com
Services
- Market and Keyword Research
- Website Audit and SEO Foundation Setup
- On-Page SEO Optimization
- Local SEO Optimization
- Content Creation & Blogging
- Link Building & Authority Growth
- Conversion Rate Optimization (CRO)
- Monthly SEO Maintenance & Optimization
- Transparent Reporting and Lead Tracking
- Ongoing SEO Strategy Adjustments
Resources
- Case Studies
- Blog
- SEO Checklist
- Industry Reports
Resources
- About
- Our Team
- Contact
- Privacy Policy
- Terms of Service